Marketing Diploma
Unit outlines, notes, key research areas and examples for CIM Diploma in Marketing.
Sunday, May 18, 2008
Selecting a market research supplier (MR, unit 4)
Choosing & using consultants
: previous experience & expertise, associated with professional body, market specific knowledge
External agencies v. in-house programmes
(might be best to combine the two)
Tenders & beauty parades
(oral presentations)
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