Organisational purchasing (MC, unit 1)

Amounts larger and more than one person involved

Perceived risk
- influence of different types of risk change at diff. stafes of dmp
-recognise, understand and use mar. comms. messages to eliminate

6 elements of risk:

1. performance risk
2. financial risk - value
3. social risk - what friend's think
4. ego risk - feel about myself
5. physical risk - harm me or others
6. time risk - how long to make decision