- timeliness of distribution channels
- distribution options available
- profitability of various methods
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Unit outlines, notes, key research areas and examples for CIM Diploma in Marketing.
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2008
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May
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- Evaluating: personal sales & brands
- Evaluating: direct & interactive MC & sponsorship
- Evaluating: sales promotions & PR (MC, unit 8)
- Evaluating: advertising (MC, unit 8)
- Evaluating communications effectiveness: (MC, unit 8)
- Media: relationship building & interactivity (MC, ...
- Media: budgets, efficiency, buying (MC, unit 7)
- Media: creativity (MC, unit 7)
- Media: characteristics & selection (MC, unit 7)
- Communication strategies & planning: Budgets & new...
- Communication strategies & planning: Communication...
- Communication strategies & planning: Push & Profil...
- Communication strategies & planning: Pull (MR, uni...
- Presenting & evaluating: oral presentations (MR, u...
- Presenting & evaluating: presenting findings (MR, ...
- Presenting & evaluating information (MR, unit 11)
- Questionnaires & quantative: observation (MR, unit 8)
- Questionnaires & quantative: interviews, surveys &...
- Questionnaires & quantative data (MR, unit 8)
- Qualitative data: focus groups (MR, unit 7)
- Qualitative data: projective techniques (MR, unit 7)
- Qualitative data: interviews (MR, unit 7)
- Secondary data: panels & indexes
- Secondary data: published secondary data (MR, unit 6)
- Secondary data (MR, unit 6)
- Marketing communications research (MR, unit 5)
- Distribution research (MR, unit 5)
- Price research (MR, unit 3)
- More product: attitude measurement & buyer motivat...
- Category management & product testing (MR, unit 5)
- Product Life Cycle (research, MR5)
- Product research (MR, unit 5)
- Potential sales, concentration ratios and more (MR...
- Market research
- Research proposals
- The research brief
- Ethics & social responsibilities (MR, unit 4)
- Selecting a market research supplier (MR, unit 4)
- Nature & structure of market research industry (MR...
- Marketing research in context (MR, unit 4)
- Correlation & regression (MR, unit 10)
- Chi-squared test X2 (MR, unit 10)
- Hypothesis testing (MR, unit 10)
- Analysing quantitative data (MR, unit 10)
- Analysing research data: qualitative (MR, unit 10)
- Problems with sample data (MR, unit 9)
- Sample sizes using statistics (MR, unit 9)
- Statistics and sampling (MR, unit 9)
- Sample sizes (MR, unit 9)
- Sampling (MR, unit 9)
- Database marketing ethics (MR, unit 3)
- Data warehousing & data mining (MR, unit 3)
- Profiling customers & prospects (MR, unit 3)
- Database applications (MR, unit 3)
- Setting up a database (MR, unit 3)
- CRM databases (MR, unit 3)
- Sources of information & benefits of databases (MR...
- Customer databases (MR, unit 3)
- CRM systems & designing systems (MR, unit 2)
- Marketing Information Systems (MkIS) (MR, unit 2)
- Systems that aid knowledge management (MR, unit 2)
- Marketing management support systems
- Marketing research: an introduction (MR, unit 1)
- Knowledge management (MR, unit 1)
- Information types, decision making & commissioning...
- Marketing management & information (MR, unit 1)
- Marketing research & information (MR, unit 1)
- The promotional mix in the marketing channel (MC, ...
- Resolving channel conflict (MC, unit 5)
- Channel conflict (MC, unit 5)
- How the internet and digital technologies can supp...
- Channel membership - independenc and interdependence
- Channel structures (MC, unit 5)
- Key account techniques to aid customer retention m...
- Internal marketing communications (MC, unit 4)
- Customer retention management (MC, unit 4)
- Planning for relationship marketing (MC, unit 4)
- The scope of marketing relationships (MC, unit 4)
- From transactional to relationship marketing (MC, ...
- Controls and regulations (MC, unit 3)
- Relationships and marketing communications (MC, un...
- Understanding the international consumer (MC, unit 3)
- Development of global brands (MC, unit 3)
- Multinational versus global marketing (MC, unit 3)
- Marketing communications in international a global...
- Multinational communications agencies (MC, unit 3)
- Agency pitching (MC, unit 3)
- Communications agencies (MC, unit 3)
- The marketing communications industry (MC, unit3)
- Creativity in communications (MC, unit 2)
- Personal selling (MC, unit 2)
- Sponsorship (MC, unit 2)
- Direct & Interactive Marketing Communications (MC,...
- Public relations (MC, unit 2)
- Sales promotions (MC, unit 2)
- Advertising: the marketing mix & campaign planning...
- Advertising
- Co-ordinated marketing communications (MC, unit 2)
- Communications mix elements (MC, unit 2)]
- Ethics, corporate and social responsibility (MC, u...
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May
(104)
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