Prepared by research agencies (similar structure to brief but more detailed)
BOAR
- Background - sets out agency's understanding of organisation, products, marketplace; research rationale; you understand task (6 marks)
- Objectives - same as in brief but more defined; clarify & broaden; form a case; may point to agency's knowledge of research techniques (12 marks)
- Approach & method - how do you spend money to meet research objectives; types of research (Q or Q); method; scope; incentives (16 marks)
- Report - how final info presented, if interim reports available (4 marks)
- Timings - (2 marks)
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