Secondary data: published secondary data (MR, unit 6)

IDAC PEG

INTERNET

• URl, surfing, directories and portals (Yahoo), search engines (Google, second generation), internet databases 'deep web'
• Initial search to find terminology and key concepts, then refine (+/-/or)

DIRECTORIES: Kompass Register, Who Owns Whom
ASSOCIATIONS: all collect and publish data for their users

COMPUTERISED DATABASES: ACORN, Reuters, Lexis Nexis, CIM Marketing Surveys Index

PERIODICALS: Economist, Campaign, Mintel

ENVIRONMENTAL SCANNING: informal process to gain market intelligence
Sources: business news, trade journals, academic journals, conferences and trade fairs, salesforce feedback, personal contact network, watching competitors
(Competitor intelligence system to collect: financial statements, info from former employees, inspect competitor's products, watch job advertisements)

GOVERNMENT (AND NON-GOVT) AGENCIES
Government: economic information, info on industry and population trends www.statistics.gov.uk
Non-govt: specialist companies, professional institutions, specialist libraries, trade associations, trade journals, market research agencies