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Marketing Diploma
Unit outlines, notes, key research areas and examples for CIM Diploma in Marketing.
Sunday, May 18, 2008
Selecting a market research supplier (MR, unit 4)
Choosing & using consultants
: previous experience & expertise, associated with professional body, market specific knowledge
External agencies v. in-house programmes
(might be best to combine the two)
Tenders & beauty parades
(oral presentations)
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Blog Archive
▼
2008
(108)
▼
May
(104)
Evaluating: personal sales & brands
Evaluating: direct & interactive MC & sponsorship
Evaluating: sales promotions & PR (MC, unit 8)
Evaluating: advertising (MC, unit 8)
Evaluating communications effectiveness: (MC, unit 8)
Media: relationship building & interactivity (MC, ...
Media: budgets, efficiency, buying (MC, unit 7)
Media: creativity (MC, unit 7)
Media: characteristics & selection (MC, unit 7)
Communication strategies & planning: Budgets & new...
Communication strategies & planning: Communication...
Communication strategies & planning: Push & Profil...
Communication strategies & planning: Pull (MR, uni...
Presenting & evaluating: oral presentations (MR, u...
Presenting & evaluating: presenting findings (MR, ...
Presenting & evaluating information (MR, unit 11)
Questionnaires & quantative: observation (MR, unit 8)
Questionnaires & quantative: interviews, surveys &...
Questionnaires & quantative data (MR, unit 8)
Qualitative data: focus groups (MR, unit 7)
Qualitative data: projective techniques (MR, unit 7)
Qualitative data: interviews (MR, unit 7)
Secondary data: panels & indexes
Secondary data: published secondary data (MR, unit 6)
Secondary data (MR, unit 6)
Marketing communications research (MR, unit 5)
Distribution research (MR, unit 5)
Price research (MR, unit 3)
More product: attitude measurement & buyer motivat...
Category management & product testing (MR, unit 5)
Product Life Cycle (research, MR5)
Product research (MR, unit 5)
Potential sales, concentration ratios and more (MR...
Market research
Research proposals
The research brief
Ethics & social responsibilities (MR, unit 4)
Selecting a market research supplier (MR, unit 4)
Nature & structure of market research industry (MR...
Marketing research in context (MR, unit 4)
Correlation & regression (MR, unit 10)
Chi-squared test X2 (MR, unit 10)
Hypothesis testing (MR, unit 10)
Analysing quantitative data (MR, unit 10)
Analysing research data: qualitative (MR, unit 10)
Problems with sample data (MR, unit 9)
Sample sizes using statistics (MR, unit 9)
Statistics and sampling (MR, unit 9)
Sample sizes (MR, unit 9)
Sampling (MR, unit 9)
Database marketing ethics (MR, unit 3)
Data warehousing & data mining (MR, unit 3)
Profiling customers & prospects (MR, unit 3)
Database applications (MR, unit 3)
Setting up a database (MR, unit 3)
CRM databases (MR, unit 3)
Sources of information & benefits of databases (MR...
Customer databases (MR, unit 3)
CRM systems & designing systems (MR, unit 2)
Marketing Information Systems (MkIS) (MR, unit 2)
Systems that aid knowledge management (MR, unit 2)
Marketing management support systems
Marketing research: an introduction (MR, unit 1)
Knowledge management (MR, unit 1)
Information types, decision making & commissioning...
Marketing management & information (MR, unit 1)
Marketing research & information (MR, unit 1)
The promotional mix in the marketing channel (MC, ...
Resolving channel conflict (MC, unit 5)
Channel conflict (MC, unit 5)
How the internet and digital technologies can supp...
Channel membership - independenc and interdependence
Channel structures (MC, unit 5)
Key account techniques to aid customer retention m...
Internal marketing communications (MC, unit 4)
Customer retention management (MC, unit 4)
Planning for relationship marketing (MC, unit 4)
The scope of marketing relationships (MC, unit 4)
From transactional to relationship marketing (MC, ...
Controls and regulations (MC, unit 3)
Relationships and marketing communications (MC, un...
Understanding the international consumer (MC, unit 3)
Development of global brands (MC, unit 3)
Multinational versus global marketing (MC, unit 3)
Marketing communications in international a global...
Multinational communications agencies (MC, unit 3)
Agency pitching (MC, unit 3)
Communications agencies (MC, unit 3)
The marketing communications industry (MC, unit3)
Creativity in communications (MC, unit 2)
Personal selling (MC, unit 2)
Sponsorship (MC, unit 2)
Direct & Interactive Marketing Communications (MC,...
Public relations (MC, unit 2)
Sales promotions (MC, unit 2)
Advertising: the marketing mix & campaign planning...
Advertising
Co-ordinated marketing communications (MC, unit 2)
Communications mix elements (MC, unit 2)]
Ethics, corporate and social responsibility (MC, u...
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April
(1)
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March
(3)
Links
Integrated Marketing Communications Module
Snapshots
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